GSA Today

Print Media – Display Advertising

Rates & Details | Guidelines | Insertion Order

Keep your brand visible. Stay ahead of your competitors. Be an industry leader.
Connect with your niche market of engaged geoscientists who want to be kept up-to-date on activities and opportunities within the community.

GSA Today is the Society’s monthly, open-access science & news magazine that provides an audience of more than 22,000 readers.

Published 11 times a year (combined March-April). Issues include, but are not limited to:
  • Refereed hot-topic science article
  • "Groundwork" (focused on issues of import to earth science policy, planning, funding, and education)
  • Research and development technologies
  • Funding and career opportunities
  • Other events and activities of the Society and the community at large

In accordance with The Geological Society of America’s (GSA) mission to advance the geosciences and to support the geoscience workforce, GSA offers advertising services. GSA accepts tasteful geoscience-related advertisements that may be of interest to the geoscience community. The Society reserves the right to decline advertising at its sole discretion. Acceptance of advertising does not in any manner constitute GSA’s endorsement or recommendation of the providers’ products, services, policies, or practices.

Rates & Information

Product / Service Ads
> GSA Today Display Ads monthly print / digital issues
> Annual Meeting Program Book annual print / digital issue

> GeoMart Services & Supplies web page
Classifieds / Recruitment Job Ads
Classifieds / Recruitment Job Ads
Geoscience Job Board/web and GSA Today/print
Digital Ads
Display Ads
Web | E-mail
Contact
Ann Crawford
GSA Advertising Manager
advertising@geosociety.org
+1-303-357-1053
+1-800-472-1988, ext. 1053 (toll-free)

Rates

  • Frequency Discounts: Cross frequency is earned between all GSA products.
  • Multi-month contracts are your best option — Take advantage of the savings & extra visibility!
  • Web-promotional opportunities available with multi-month contracts.
  • Recruitment ads may be placed as display (boxed) ads: use these rates/sizes table; ads will be placed in or near classified ad section (recruitment display ad space must be reserved by the 20th of the month, two months in advance; final art file due by the 30th, two months in advance).
Insertion Order Form GSA Today Display Ad Space – 2020
Base Black & White Rates — rate per insertion
Ad Size 1x 3x 6x 12x Dimensions
Full page $1245 $1183 $1120 $1046 7-5/16" × 9-3/4"
2/3 page $1120 $1064 $1008 $941 4-13/16" × 9-3/4"
1/2 island $1012 $961 $910 $850 4-13/16" × 7-3/8"
1/2 vertical $957 $910 $862 $804 3-3/8" × 9-3/4"
1/2 horizontal $904 $859 $814 $760 7-5/16" × 4-13/16"
1/3 square $725 $689 $653 $609 4-13/16" × 4-13/16"
1/3 vertical $725 $689 $653 $609 2-5/16" × 9-3/4"
1/4 page $579 $550 $521 $486 3-9/16" × 4-3/4"
1/6 page $456 $433 $410 $383 2- 5/16" × 4-13/16" (vertical) or 4-13/16" × 2-5/16" (horizontal) [indicate horizontal or vertical]
Card size (1/8 page) $125 $125 $125 $125 3-1/2" × 2" (horizontal) 

 

Color:
Add cost to space rate (above); per insertion
Ad Size 1x 3x 6x 12x
full $784 $745 $706 $659
half $391 $371 $352 $328
third $264 $251 $238 $222
fourth $196 $186 $177 $165
sixth $131 $125 $118 $110
eighth $102 $102 $102 $102
Space Reservations: 20th of the month, 2 months prior
Electronic Files Due: 30th of the month, 2 months prior
Recognized ad agencies: 1/4-pg and larger commissionable.
Position Charges:
Add cost to space rate (above); per insertion
Cover 2 Full page + color cost plus: $605
Cover 3 Full page + color cost plus: $500
Cover 4 Full page + color cost plus: $775
Center spread Full page (color or b&w) cost plus: $605
Other position

Full page (color or b&w) cost plus: $150

 

Premium Issue Charges
June
(pre-convention issue)
add 5% to b/w page rate for single insertion
September
(convention issue)
add 10% to b/w page rate for single insertion

Deadlines

Space reservations close the 20th of the month two months prior to issue.

Electronic file, plus a hard copy of the ad if necessary, are due no later than the 30th of the month, two months prior to issue. (e.g., March issue closes on 20 Jan.; materials are due on 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications.

No April issue; it is combined with March and published on March schedule.

Please include complete address, best contact phone number, and e-mail address with all correspondence.

GSA Today — Special Issues

May

  • Issue traditionally features the first announcement of the for the GSA Annual Meeting.
  • Bonus distribution: if possible, based on meeting dates, these issues will be distributed at GSA's regional Section's annual meetings.

June

  • Pre-convention issue. Information relating to the GSA Annual Meeting and all its activities. This issue also features the highly-rated science article as well as promotions by advertisers who may also be exhibiting at the event.
  • Exhibitor Advertisers earn valuable priority points.

September

  • Convention issue. Don't miss having your product/service promoted in this important issue! Also features the highly-rated science article, as well as promotions by advertisers who may also be exhibiting at the event. This is an excellent issue to promote products and services.
  • Bonus distribution Issue is scheduled to be at the annual meeting for meeting attendee pickup.
  • Exhibitor Advertisers earn valuable priority points

Frequency discounts apply.

Specifications

  • Printed offset, web-fed.
  • Journal format, trim size 8-3/8 × 10-7/8 inches. Saddle-wire stiched.
  • For bleeds: add 1/4-inch all around to trim size.
  • Electronic art files: Ads must be sent electronically by e-mail (can be a zip file). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIF or .EPS (.JPEGs are not accepted).
  • High-resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a.
  • CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt.
  • Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality.
  • See Ad Submission Guidelines (PDF) or contact GSA Advertising for more information. Graphic services available at an additional cost.