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What Can Happen
(and often does)
Besides good food, general cleanliness, adequate
recreational facilities, and a comfortable atmosphere, there are many
other characteristics of service and attitude on the part of the local
staff that make all the difference. You work hard at your meeting and
if you have to deal with on-site problems at the same time, it makes the
job infinitely tougher. It should not take that much extra effort on the
part of the facility staff to provide Class A service. Nevertheless, some
of the things that have happened at meetings are almost incredible.
The following experiences with facility staffs are
authentic. We can look back on them NOW with a sense of humor but at the
time it was no laughing matter. Although you may not encounter these problems,
perhaps the stories related here will help you to avoid some of the inevitable
pitfalls while managing your meeting.
- One morning at 8 a.m. in a major facility, the meeting
couldn't start because all material and equipment had been removed from
the conference room and piled in the hall. The explanation was, "I'm
sorry but we promised this room to somebody else." All this, after
the sales department of the facility had worked long and hard convincing
us that they could provide outstanding facilities for a bang-up meeting.
- Midmorning coffee may be served anywhere from 15
minutes after breakfast to 15 minutes before lunch. At one facility
we received coffee, rolls, and cokes for 100 people or more when we
had only 20 people in our meeting. The staff had simply brought us the
wrong coffee break. (That other meeting in the facility must still be
complaining about the stingy portions.)
- An interesting thing about waiters who serve at
coffee breaks is how loud some of them can be during the service. Some
staffs, even when they are serving in the next room, leave no doubt
about who they are and what they're up to.
- Many facilities have developed an uncanny knack
of delivering the coffee break at the most dramatic moment of the particular
session you're involved in. They will bang through the door of the conference
room and proceed with trays or wagons laden with coffee and rolls directly
to the podium, while their leader loudly proclaims: "Who signs
the check?"
- It hard to believe the number of times meetings
have been stopped because of the racket of construction, repairs, rehearsing
marimba bands, hall hubbub, air conditioning fans, radiators banging—you
name it, we've heard it.
- You can now estimate that within 15 minutes of starting
any meeting, there's a 75 percent chance the phone will ring—even
though you leave strict instructions with the switchboard operators
to hold all calls.
- And if Muzak happens to be piped into every room,
we have yet to find anyone who knows how to stop it in less than 20
minutes. The controls, we figure, must be located under the night manager's
desk.
- We don't know of any facility that doesn't claim
to have all the necessary equipment for a meeting or a conference. Despite
the fact that any facility, good or bad, has hosted hundreds of meetings,
their idea of a visual-aids easel is three long pieces of wood connected
at the top. If there is a podium, it's always adorned with lights, cords,
microphones and holders, none of which ever work.
- We are often assured that a facility has 35mm slide
projectors, movie projectors, view graphs, screens, flannel boards,
and just about anything else the meeting may need. If you traipse halfway
across the country expecting to use this equipment, you haven't run
many meetings. The early showings of Ben Hur were made on more modern
equipment than the average facility movie projector! Usually one projector
in twenty actually functions. When we have, it hasn't made a bit of
difference because the local Chamber of Commerce borrowed it the day
before our arrival, and will return it shortly after our meeting is
over. Another curious facet of the facility equipment problem is that
no one is ever in charge of it. If anything is broken, it's always someone
else's fault and there is no way of getting it fixed in time for your
meeting.
- Most meeting rooms have thermostats that are always
set at 60 degrees. This would be useful if any of those "do-jiggers"
ever worked. We have had meetings interrupted to allow shivering participants
to return to their rooms for coats or sweaters. We also have had everyone
in the room soaking wet with perspiration. There is only one man who
can adjust this temperature or affect it in any way, and he doesn't
come on until 10 o'clock in the morning. If your room was too hot before
he arrived, he will now make it too cold, or with proper prodding, vice
versa.
- It is our understanding that in some way air conditioning
should be tied in with ventilation. But the only way you are going to
get ventilation in some facility conference rooms is to knock out two
walls. We shudder to think of the number of meetings that have had to
break up, clear out, and open all windows and doors in order to get
the atmosphere back to somewhere near breathable.
- A well-run meeting starts and ends on time. Over
the years we've learned that for peak efficiency, meetings should start
at 8 a.m., and you should expect everyone there at 8 a.m. We also believe
that you cannot get through a long morning on an empty stomach. However,
just try to get early morning breakfast service in most hotels. The
dining room may open at 7 a.m., but invariably only one waiter shows
up. The others "are sick today." After a short time, you begin
to believe that the one who did show up is also sick. You wait 35 minutes
only to find out he has lost your order. Too late now to get eggs. You
ordered a piece of melon and are served orange juice. Now the waiter
waits until 7:45 to tell the guy who ordered corned beef hash that they
are out of hash. They do one thing early, however. They make the toast
at 5 a.m. It's not necessary to break it, since it bends very easily.
You sort of wish the toast was as hard as the butter and the butter
as soft as the toast.
- If this is beginning to sound like a list of consumer
grievances, it is. For instance, what's so hard about ringing a phone
at a specified time in the morning? We've been meaning to look into
it. We've heard of one meeting with 150 men scheduled for 9 a.m. They
left a call for all 150 for 7 a.m. The operator got them all up at 5:30
a.m.
- The other side of that horror story is that the
phones might not ring at all. This can be serious. We know of one man
who missed the only plane out of town one day because of O.F. (operator
failure). Next time at that facility he raised such a fuss that the
operator with wake-up instructions for 6:30 called him at 4:30 and again
at 5:30. He overslept through sheer exhaustion.
- In our early days we would arrive at a facility
the night before the meeting with the idea of setting up our meeting
room for the next day. This was a rookie’s mistake. Preparation
is not in the jargon of some facility people. The meeting room was never
furnished with the necessary tables and chairs, there were never any
men to find them and, of course, no one knew anything about equipment.
- Then there's the old storeroom routine some facilities
seem to specialize in. A month ago, before you left your office, you
planned the requirements for the meeting, packed all the necessary paper,
pencils, notebooks, and retention notes in boxes and shipped them to
the facility clearly stamped "Hold For Arrival." You then
wrote a letter to the facility telling them to expect this material
and to keep it for you. Barnum and Bailey's center ring couldn't match
the performance that takes place from there on in. If you arrive the
night before the meeting, the package room is locked. There is only
one key and the man who has it has gone home and cannot be reached.
However, your material is bound to be there because one of the bellmen
thinks he remembers seeing those kinds of boxes. Also, the man with
the key will arrive in the morning at 7 a.m. and will be able to get
at them. But he doesn't come in, of course. Now comes the scurrying
about. Stores in town don't open until 9 a.m., and there is no way to
reproduce the necessary written material. You hastily call your office
to get the waybill numbers of the material shipped. The air freight
people have signed receipts showing delivery to the facility. At 10
a.m., though by now you don't really care, your packages are all found
in the laundry room. Nobody, absolutely nobody, is responsible.
- At this point, a word of advice about some hotel
clerks. You have to keep remembering that they "only work here."
They will push the registration form toward you while carrying on a
conversation with someone behind the desk, slap a key down and holler
"Front." In many cases we aren't sure just who they're hollering
at, because we stand around for 15 or 20 minutes before even one piece
of luggage is moved.
- We are sorry to report that as much as we would
like to spread our hotel business around in a given city, we are gradually
falling into the habit of using establishments that have proved competent.
They lighten our load by a conservative 30 percent, and in most cases
make the difference between a so-so meeting and an outstanding one.
- Incidentally, we have seen a facility improve in
a matter of months by changing its General Manager. What is required
is careful organization, thoroughness and attention to detail predicated
on well-established routines. Good management should include flexibility
to fit the client's specific needs. It requires the manager's constant
dissatisfaction with his service because when he stops improving on
it, it can only go backwards. We recognize that it isn't easy. Running
a facility properly is a tough and exacting experience. There are just
enough of them that are well run, however, to prove that it can
be done.
- Suppose it's your responsibility to run a meeting
at a facility. Where would you go in the facility for information and
assistance? There are only two places we know of after years of planning
meetings. One is the banquet office, and if you want to see anybody
of importance there, be sure to make an appointment at least a day in
advance and hope he/she shows up. The other is the front desk, and this
is a humiliating, exasperating experience, because, remember, he or
she "only works here." He has his own problems and would prefer
that you keep yours to yourself. A word here about seeing the manager.
Forget that. He is a big, big shot. He is also inaccessible. He is convinced
that his staff is handling everything that needs handling.
- But let's look at the brighter side for a minute—and
there are some bright spots. You show up for your meeting and are expected.
An intelligent person has been assigned to you, and has carefully read
your prewritten instructions. He has prepared his own instruction sheet
and distributed it to everybody on the facility staff. This information
sheet informs them in detail as to their responsibilities in this meeting.
He knows that 24 people will not fit into a broom closet. He knows that
24 people breathe and need light and air for their meeting. He has gone
to a great deal of trouble to arrange coffee set-ups at a convenient
location and on time. This same person contacts you once or twice daily
to make sure things are going as planned. He is not too big to arrange
shopping tours, transportation, purchases for any of your group, cocktail
parties, stenographic or reproduction work, or anything else that allows
you to concentrate on your responsibility—the meeting. In some
large meetings at certain facilities, management has assigned top staff
around the clock to do anything within reason and a lot of things we
didn't expect to get done. Some of these good operators even have lots
of suggestions that make sense and can contribute finishing touches
to the meeting. One would suppose that it all gets back to whoever is
running the show. If you have set high standards for your operation
and adhere doggedly to performance in accordance with these standards,
there is no reason why you can't run a first-class meeting. And here
is an interesting point: The people in these well-run operations are
generally happier, take more pride in their work, and turnover is lower.
All our experience, however, has led us to the standard
operating procedure of sending out someone at least a year in advance
to check the facilities. We don't believe in the brochures. You can put
almost anything on a piece of paper. We have decided that if any of us
ever pass through the "pearly gates," we will ask St. Peter
for a guarantee that we won't meet anybody inside who says, "I'm
sorry, sir, but I only work here."
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