| In the past, guidebooks have ranged
anywhere from professionally published products to Xeroxed copies
of a road log. Your budget will help you determine what you want
to produce for your field trip participants and for potential future
sales.
Planning for guidebooks should be done well in advance. Experience
has shown that the planning of field trips starts almost immediately
after a meeting site has been selected. Plans for the preparation
and publication of an accompanying guidebook should start at the
same time. The process for the production, distribution, and financing
of guidebooks in many ways has been the Field Trip Chairman's greatest
challenge.
Responsibility
Publication and distribution of guidebooks are the responsibility
of the Section. The Section decides:
- whether to publish or simply xerox,
- if publishing, who will be the publisher,
- size of the pressrun,
- the list price.
GSA's publicat@geosociety.org may be of help in answering your publishing questions.
Each Field Trip Chairman has the responsibility
of overseeing the production, printing, distribution, and financing
of the Section's guidebooks. An appropriate budget allowance must
cover the guidebook costs. Specifications are necessary in order
to get appropriate estimates; however, specifications change. For
example, printing is based on the number of pages per volume and
the size of the pressrun. Determining these two numbers can be an
elusive task. It helps if you give the field trip leaders: (1) a
page limit [15–20 pages] and, (2) strongly encourage the leaders
to give realistic trip participation estimates. You must also decide
if your pressrun will include courtesy copies to fellow local committee
members or to those students who were helpful at the meeting, or
extra copies for possible future sales.
Anticipated Sales
Publishers of Section guidebooks may anticipate
sales to libraries, geology departments, and individuals, especially
if the guide is more than a simple road log. Based on contacts over
the years with geology librarians and other geoscience information
specialists, professionally published guides can be in demand for
several years after field trips are held. Since GSA headquarters
receives inquiries regarding the purchase of Section meeting guidebooks,
Sections are requested to provide headquarters with post-meeting
sales information. Also, sections should consider GSA as a source
for post-meeting consignment sales. Contact GSA Publications at
pubs@geosociety.org, or
call (303) 357-1000 or Toll free at 1-888-443-4472. |