Display Advertising
GSA Today
|
GSA Today is the Society’s monthly* science-and-news magazine published for members and other earth scientists. Most issues feature a "hot-topic" science article (refereed). New in 2007: the “Groundwork” article, tightly focused articles on issues of import to earth science policy, planning, funding, and education. Periodic articles include reports from the GSA-USGS Congressional Science Fellow, Rock Stars biographical features, and news and information about the Society, its activities, and the geological community at large. Also in GSA Today: announcements for all GSA meetings and events; information on research grants, awards, and scholarships; and employment opportunities in the geosciences along with fellowships and special opportunities for students.
* Except for May which is combined with the April issue
For pennies per reader your display advertising is seen by an international audience of more that 21,000 earth scientists who are eager to read about your products and services. GSA Today offers bonus distribution and special issues to ensure that your organization is reaching the leaders and decision-makers in the earth science industry.
Click here for SOCIETY DEMOGRAPHICS (pdf). |
 Deadlines & Specifications
| Deadlines |
Specifications |
- Space reservations close the 20th of the month two months prior to issue.
- Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g. March issue closes 20 Jan., materials due 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications.
- No May issue (it is combined with April and published on April schedules).
|
- Printed offset, web-fed.
- Journal format, trim size 8-3/8" x 10-7/8" inches. Saddle-wire stiched.
- Electronic Art Files: Ads must be sent electronically either by e-mail, upload to the GSA ftp site, or by removable media (DVD, CD ROM, Zip, 1 GB Jazz). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIFF or .EPS (JPEG not acceptable format).
- Hi resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a.
- If submitting native files, supply hard copy proof at 100% (in color if applicable).
- CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt.
- Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality.
- See Ad Submission Guidelines (pdf file) or contact for more information. Graphic services available at additional costs.
|
Special Issues
- April / May
- Issue traditionally features the first announcement of the Annual Meeting.
- Bonus distribution: if possible, based on meeting dates, these issues
will be distributed at GSA's regional Section's annual meetings.
- June
- Pre-convention issue. Information relating to the Annual Meeting
and all it's activities. Also features the highly rated science article, as well
as promotions by advertisers who may or may not be attending that year's meeting
as an exhibitor.
- Bonus distribution to the earth science industry including previous
year's meeting attendees, Associated Societies, colleges and universities, and
special requests.
Exhibitor Advertisers - earn valuable priority points
- September
- Convention issue. Don't miss having your product/service promoted in this important issue! Also features the highly rated science article, as well
as promotions by advertisers who may or may not be attending that year's meeting
as an exhibitor. This
is an excellent issue to promote products and services, especially if exhibiting.
- Bonus distribution Issue is scheduled to be at the trade show for distribution to meeting attendees.
Exhibitor Advertisers - earn valuable priority points
Don't miss these issues! Frequency discounts will apply.
2008 Rates
Frequency Discounts: Cross frequency is earned between all GSA products.
Multi-month contracts are your best option. Take advantage of the savings & extra visibility!
Web-promotional opportunites available with multi-month contracts.
Classified/Recruitment display ads are availble (sizes & rates below) and will be placed in or near classified ad section.
| Gross Black & White Rates |
| Ad Size |
1 time |
3 time |
6 time |
12 time |
Dimensions |
| Full page |
$1077 |
$1023 |
$972 |
$894 |
7-5/16" × 9-3/4" |
| 2/3 page |
$969 |
$920 |
$874 |
$804 |
4-13/16" × 9-3/4" |
| 1/2 Island |
$875 |
$832 |
$790 |
$727 |
4-13/16" × 7-3/8" |
| 1/2 Vertical |
$828 |
$787 |
$747 |
$688 |
3-3/8" x 9-3/4" |
| 1/2 Horizontal |
$784 |
$745 |
$708 |
$651 |
7-5/16" × 4-13/16" |
| 1/3 Square |
$627 |
$596 |
$566 |
$521 |
4-13/16" × 4-13/16" |
| 1/3 Vertical |
$627 |
$596 |
$566 |
$521 |
2-5/16" × 9-3/4" |
| 1/4 Page |
$501 |
$476 |
$452 |
$416 |
3-9/16" × 4-3/4" |
| 1/6 Page |
$401 |
$381 |
$362 |
$333 |
2-5/16" × 4-13/16"(H) or 4-13-16" x 2-5/16"(V) [indicate H or V] |
| Business Card Ad |
$103 |
- |
- |
- |
3-1/2" × 2"(H) or 2" x 3-1/2"(V) [indicate H or V] |
|
|
Color
|
| Page cost (above) plus: |
| Ad Size |
1 time |
3 time |
6 time |
12 time |
| Full |
$687 |
$652 |
$620 |
$570 |
| Half |
$343 |
$326 |
$310 |
$285 |
| Third |
$231 |
$219 |
$208 |
$191 |
| Fourth |
$172 |
$164 |
$155 |
$143 |
| Sixth |
$115 |
$109 |
$104 |
$95 |
| eighth |
$89 |
$85 |
$80 |
$74 |
|
Position Charges: Page cost (above) plus:
|
| Cover 2 |
Full page B&W cost plus: $415 |
| Cover 3 |
Full page B&W cost plus: $290 |
| Cover 4 |
Full page B&W cost plus: $540 |
|
Premium Issue Charges
|
| June (pre-convention issue) |
add 5% to b/w page rate -- single insertion |
| September (convention issue) |
add 10% to b/w page rate -- single insertion |
|
Recognized
ad agencies
must indicate
Gross/Net rates.
GSA Today
Insertion Order
Form
|
Space Reservations: 20th of the month, 2 months prior
Electronic Files Due: 30th of the month, 2 months prior
Contact Information
- To place a display ad in GSA Today, or for additional information, contact
- Ann Crawford, Advertising Manager
- advertising@geosociety.org
- +1.800.472.1988, ext. 1053 (toll-free)
- +1.303.357.1053
- +1.303.357.1070 (fax)
- GSA Today Advertising
- PO Box 9140
- Boulder, CO 80301-9140
Please include complete address, phone number, and e-mail address with all
correspondence.
All advertising must meet the Society's criteria for publication. GSA
reserves the right to reject any advertising that does not meet these criteria.
top
|
