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Print Media Display Advertising
GSA Today

Boxed display ad space is available to market products & services, meetings & events, employment & other opportunities, equipment, books, and other items of interest to the geological community.

GSA Today is the Society’s monthly** science-and-news magazine published for members and other earth scientists. Most issues feature a "hot-topic" science article (refereed). Periodic sections include "Groundwork" articles (tightly focused articles on issues of import to earth science policy, planning, funding, and education), reports from the GSA-USGS Congressional Science Fellow, Rock Stars biographical features, and news and information about the Society, its activities, and the geological community at large. Also in GSA Today: announcements for all GSA meetings and events; information on research grants, awards, and scholarships; and current employment opportunities along with fellowships and special opportunities for students.

SOCIETY
DEMOGRAPHICS
[pdf)]

For pennies per reader your display advertising is seen by an international audience of more that 25,000 earth scientists who are eager to read about your products and services. GSA Today offers bonus distribution and special issues to ensure that your organization is reaching the leaders and decision-makers in the earth science industry. A most economical means of getting noticed by thousands in your target audience!

* DISPLAY (boxed) RECRUITMENT ADS ARE AVAILABLE and are placed in GSA Today print issues in the recruitments / classified ads section. Text will be posted on the GSA Today Web to coincide with release of print issue. See GSA Today Display Rates for scheduling information.

** Except for May which is combined with the April issue

GSA Today -- Deadlines & Specifications

Deadlines	Specifications
Space reservations close the 20th of the month two months prior to issue. Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g. March issue closes 20 Jan., materials due 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications. No May issue (it is combined with April and published on April schedules).	Printed offset, web-fed. Journal format, trim size 8-3/8" x 10-7/8" inches. Saddle-wire stiched. For bleeds: add 1/4" all around. Electronic Art Files: Ads must be sent electronically either by e-mail, upload to the GSA ftp site, or by removable media (DVD, CD ROM, Zip, 1 GB Jazz). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIFF or .EPS (JPEG not acceptable format). Hi resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a. If submitting native files, supply hard copy proof at 100% (in color if applicable). CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt. Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality. See Ad Submission Guidelines (pdf file) or contact for more information. Graphic services available at additional costs.

Deadlines

Specifications

Space reservations close the 20th of the month two months prior to issue.
Electronic files plus a hard copy of the ad are due no later than the 30th of the month, two months prior to issue. (e.g. March issue closes 20 Jan., materials due 30 Jan.). No cancellations accepted after closing date. Please contact us to confirm electronic file specifications.
No May issue (it is combined with April and published on April schedules).

Printed offset, web-fed.
Journal format, trim size 8-3/8" x 10-7/8" inches. Saddle-wire stiched.
For bleeds: add 1/4" all around.
Electronic Art Files: Ads must be sent electronically either by e-mail, upload to the GSA ftp site, or by removable media (DVD, CD ROM, Zip, 1 GB Jazz). Label all removable media with contact information as well as file name(s). Include all companion file imports and typefaces. Illustrations and photos should be saved as .TIFF or .EPS (JPEG not acceptable format).
Hi resolution PDFs are accepted as final art. Use Adobe Acrobat Distiller default setting PDF/X-1a.
If submitting native files, supply hard copy proof at 100% (in color if applicable).
CMYK color only: 300 dpi; gray-scale: 300 dpi; line art: 1200 dpi; ruled lines no smaller than 0.3 pt.
Disclaimer: GSA will not alter client ads to ensure quality print reproduction. Ads sent with images or type at resolutions other than that specified are not guaranteed to reproduce at highest quality.
See Ad Submission Guidelines (pdf file) or contact for more information. Graphic services available at additional costs.

GSA Today -- Special Issues

April / May

Issue traditionally features the first announcement of the Annual Meeting.
Bonus distribution: if possible, based on meeting dates, these issues will be distributed at GSA's regional Section's annual meetings.

June

Pre-convention issue. Information relating to the Annual Meeting and all it's activities. Also features the highly rated science article, as well as promotions by advertisers who may or may not be attending that year's meeting as an exhibitor.
Bonus distribution to the earth science industry including previous year's meeting attendees, Associated Societies, colleges and universities, and special requests.
Exhibitor Advertisers - earn valuable priority points

September

Convention issue. Don't miss having your product/service promoted in this important issue! Also features the highly rated science article, as well as promotions by advertisers who may or may not be attending that year's meeting as an exhibitor. This is an excellent issue to promote products and services, especially if exhibiting.
Bonus distribution Issue is scheduled to be at the trade show for distribution to meeting attendees.
Exhibitor Advertisers - earn valuable priority points

Don't miss these issues! Frequency discounts will apply.

GSA Today -- 2013 Rates

Frequency Discounts: Cross frequency is earned between all GSA products.
Multi-month contracts are your best option. Take advantage of the savings & extra visibility!
Web-promotional opportunites available with multi-month contracts.
Recruitments display (boxed) ads: (use this rate/size table); ads will be placed in or near classified ad section.

GSAT TODAY -- Display Ad Space -- Gross Black & White Rates
Ad Size	1 time	3 time	6 time	12 time	Dimensions
Full page	$1212	$1151	$1091	$1018	7-5/16" × 9-3/4"
2/3 page	$1089	$1034	$980	$915	4-13/16" × 9-3/4"
1/2 Island	$984	$935	$885	$826	4-13/16" × 7-3/8"
1/2 Vertical	$930	$884	$837	$781	3-3/8" x 9-3/4"
1/2 Horizontal	$881	$837	$793	$740	7-5/16" × 4-13/16"
1/3 Square	$704	$704	$704	$704	4-13/16" × 4-13/16"
1/3 Vertical	$704	$704	$704	$704	2-5/16" × 9-3/4"
1/4 Page	$564	$536	$508	$474	3-9/16" × 4-3/4"
1/6 Page	$444	$422	$400	$373	2-5/16" × 4-13/16"(H) or 4-13-16" x 2-5/16"(V) [indicate H or V]
Business Card Ad	$117	$117	$117	$117	3-1/2" × 2"(H) or 2" x 3-1/2"(V) [indicate H or V]

Color: Page cost (above) plus:
Ad Size	1 time	3 time	6 time	12 time
Full	$757	$719	$681	$636
Half	$377	$358	$340	$317
Third	$255	$243	$230	$214
Fourth	$191	$181	$172	$160
Sixth	$126	$120	$114	$106
eighth	$98	$98	$98	$98

Position Charges: Page cost (above) plus:
Cover 2	Full page B&W cost plus: $585
Cover 3	Full page B&W cost plus: $480
Cover 4	Full page B&W cost plus: $755

Premium Issue Charges
June (pre-convention issue)	add 5% to b/w page rate -- single insertion
September (convention issue)	add 10% to b/w page rate -- single insertion

Space Reservations:
20th of the month, 2 months prior
Electronic Files Due:
30th of the month, 2 months prior

Recognized ad agencies: 1/4pg and larger commissionable. Indicate Gross/Net rates on I/O.

Insertion
Order Form

GSA Today -- Contact Information

To place a display ad in GSA Today, or for additional information, contact: Ann Crawford, Advertising Manager

+1.800.472.1988, ext. 1053 (toll-free)
+1.303.357.1053 (direct)
+1.303.357.1070 (fax)
GSA Today Advertising
PO Box 9140
Boulder, CO 80301-9140

Please include complete address, phone number, and e-mail address with all correspondence.

All advertising must meet the Society's criteria for publication. GSA reserves the right to reject any advertising that does not meet these criteria.

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